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Catching Dreams: That Time We Worked for Bud Light

Kacie Hodges

Sometimes following your dreams will land you in the oddest of places.
On this particular adventure, my homegirl Brenna and I found ourselves in a parking lot in downtown Nashville, surrounded by thousands of Country Music fans.

Bud Light Event-5.jpg

We spent four action-packed days in a miniature village created by a network of metal shipping containers listening to loud music and teaching a little arts + crafts at the official CMA Bud Light "House of Whatever" activation.

Our role for the event was to teach festival goers how to create Dreamcatchers from simple kits that we had previously assembled.

I'll be straight up. When prompted with this opportunity, I was a bit skeptical.

How does one successfully teach partially intoxicated humans how to make a Dreamcatcher while deafening country music blares from nearby speakers?

Brenna is how.

This woman is a crafting warrior. Over the course of four days, we oversaw roughly 200 Dreamcatcher creations. I am convinced there is absolutely no way I could have endured it without her by my side. Finding like-minded folks who want to put in the actual work is a rare treat. This lady's work ethic is a force to be reckoned with and a constant source of inspiration.

Before this event I could count the number of Bud Light / Budweiser beverages I have consumed on one hand.

In terms of "supporting local",  Anheuser Busch wasn't the first brand name that came to mind. I never considered the opportunity to be paid by a large company, and was a bit torn about becoming a contracted employee of such a consumerist entity.  

I put the ego aside when my bid was accepted.

Upon arrival, we realized that we weren't the only creatives being supported by this crazy marketing stunt. There were other folks that had traveled from all over the place to offer a variety of entertainment. Included in this group were a husband and wife lasso team that were flown in from L.A. to spontaneously instruct willing participants.

At the end of the day, it was pretty awesome to be supported by a large company that has the means to pay what working artists deserve.

Don't get me wrong, we worked very hard for this. Tennessee in June is not for the faint of heart, especially when surrounded by acres of concrete and metal boxes of heat-reflecting hell. After those four days we were able to walk away with great pay checks and the satisfaction of knowing we were supporting ourselves by doing what we loved. 

Cheers to all the big guys who make room for those of us who don't quite fit the mold by hosting crazy elaborate parties in the middle of parking lots in Nashville.

It was an intense four days of "extreme crafting".

If invited back next year, I would be there in a heartbeat.